26 Nov Common Digital Signage Myths: Busted
The effectiveness and worth of digital signage is often overlooked due to some misconceptions that people and businesses have. We want to clear up some of the most common myths:
1. Digital Signage is too expensive.
The initial price tag of digital signage solutions often scares people away. The main reason for this is not understanding what goes into it, and how much money they have the potential to actually save in the long run. When you factor in the printing costs of flyers, calendars, maps, newsletters, and sign-up forms over the course of 3-5 years and compare it to the digital signage cost, it becomes much easier to rationalize. Not to mention the headache that comes with all of that.
When you invest in digital signage, you’re not just getting a television screen. You’re getting an entire system that’s designed to run all hours of the day, store endless amounts of content and data, and display your content when and where you need it. You’re also not on your own as soon as you purchase your system(s) – you’re getting a team that’s there to help and support you with whatever you may need.
2. It’s too time consuming and complicated to update the screens.
Digital signage software is designed to help you, not hurt you. Designing and scheduling content is made easy and you have the ability to schedule days, weeks, months, and even years in advance. The software is created so that the average user can easily follow along and do what they need to do quickly, and EDS trains all of their customers to familiarize them and make sure they are confident using it.
3. Any screen will do.
To gain the full benefit of digital signage, businesses should seek out commercial grade displays or rely on the expertise of their digital signage provider to recommend commercial grade displays. Unlike consumer screens, commercial grade displays are made to be used 24/7 or 16/7, and are much less likely to burn out when using them all day. You can purchase a screen from your provider, or take their recommendation on a specific model or brand, but it’s best to stray away from purchasing the first screen you see, as consumer screens are meant primarily for personal use.
4. The impact of digital signage on your audience is minimal.
Similar to just about anything, poor planning will lead to poor results. Prior to reaching out to discuss pricing and implementation of digital signage, it’s important to clearly map out your goals and expectations, as well as a method of going about them. This includes placement of the display itself, knowing your target audience, what content you wish to deliver, and even how and when you want to deliver it. Digital signage is a tool for success, but proper planning is essential and necessary. And remember, nothing is permanent. It’s all about finding what works best for you and your business.
5. Digital signage kiosks are taking away jobs.
A lot of people are under the impression that interactive digital signage, like self service kiosks, are taking peoples’ jobs away. On the contrary, these types of systems are aiding in the better use of employee time by allowing them to focus more on customer service and day to day operations. These kiosks are not only improving operational efficiency, they are allowing business owners to rely on their technology and use their employees in a more effective and productive way.
Digital signage is changing the way people do business. Any successful business owner wants more time to dedicate to the satisfaction and well-being of their customers. More effective communication, and improved operational efficiency allows you to dedicate more time to your business. Let us help you take the first step by discussing how digital signage can help YOU.